Featuring: Leifsdottir

I have just received an email from Anthropologie that they have a sister brand called Leifsdottir! Here is a bit from their about page: "Leifsdottir is a young designer collection by Finland native Johanna Uurasjarvi. Meaning “daughter of Leif,” Leifsdottir illuminates the Scandinavian custom of inheriting your father’s name as your surname at birth. It is this sense of tradition and authenticity that is reflected in each and every Leifsdottir collection. In the words of Uurasjarvi, “No matter how modern our designs, they are always in some way a reflection of the past.”

These are images from their lookbook. So beautiful and dreamy!